gamma. Expands To Africa & Unveils Larry Gaaga As VP, GM

Media and technology company gamma. has expanded to Africa and unveiled its newest Vice President and General Manager. As The Shade Room previously reported, gamma. was launched by former Apple executive Larry Jackson in March.

Additionally, the company allows artists and brands to work on projects in “music, films, merchandise, fashion, web3 and other areas,” as per Variety.

RELATED: We Love To See It! French Montana Partners With gamma. & Others To Donate 500 Canoes To Makoko Community In Nigeria

More Details Regarding gamma.’s Expansion & Appointment Of Larry Gaaga

According to Pulse Nigeria, the company features offices in “New York, London, Miami, Nashville, and Dubai.” However, gamma. is now expanding to Africa and stationing its headquarters in Nigeria.

Additionally, gamma. has unveiled Larry Gaaga as the company’s Vice President and “General Manager for West Africa.” Gaaga is reportedly expected to “oversee” the company’s operations “across the entire African continent.”

Furthermore, Gaaga will reportedly provide “strategic direction” and lead “initiatives to develop local talent.” Gaaga’s contributions to the company are expected to ensure talent success on both the domestic and “global stage.”

“gamma.’s mission is to both nurture talent local to Africa and the Middle East into global superstars, as well as to open the continent for Western artists to reach new fans and opportunities,” Sipho Dlamini, gamma.’s President of Africa and Middle East, explained as per THISDAYLIVE. “Larry has the historical background and cultural fluency critical to establishing the relationships and resources necessary for us to succeed.”

The company’s co-founder and CEO, Larry Jackson, credited Gaaga for his “deep understanding of the local music landscapes” and his “relentless passion for nurturing talent as welcomed additions.”

“Larry [has] extensive experience, deep understanding of the local music landscapes, and relentless passion for nurturing talent are welcome additions to the gamma. family,” said Jackson. “He will strengthen our market presence and drive significant growth across Africa and by extension, worldwide.”

Gaaga has since responded to his appointment, as per THISDAYLIVE.

“I am honored and excited to take on the role of Vice President/General Manager of Africa,” Gaaga explained. “This presents a unique opportunity to contribute to the growth of the entertainment industry across the continent, promoting local talent and showcasing the incredible creativity and diversity of our artistes to the world.”

According to the outlet, before Gaaga’s most recent appointment at gamma., he was the Vice President of Def Jam Africa. The outlet reports that there, he “led the label’s A&R division.”

gamma.’s Most Recent Project Alongside French Montana

As The Shade Room previously reported, gamma. most recently partnered with French Montana, Swae Lee, and SALXCO to donate 500 canoes to the Makoko Community in Lagos, Nigeria. The community was reportedly built atop coastal waters in the area. Additionally, the community experienced “critical flood threats” along with “pollution and sewage drainage complications.”

According to an exclusive press release, gamma. and the artists’ donation would “support the livelihood” of over 200,000 people in Makoko. The canoe donations would ultimately assist the “flow of goods and services.” Additionally, it would also help transport families and children to schools.

In addition to the group’s meaningful donation, the community was featured in French Montana and Saw Lee’s latest music video, “Wish U Well.”

In addition to French Montana, gamma. has reportedly worked with artists such as Snoop Dogg and Usher.